The Business of Biom* - Part 1

ISO/TC 266 wants to engage business and industry to better understand how biom* could make a more significant impact.  One of the challenges is that we tend to speak the language of biology, rather than the language of business.  How does business go about innovating?

A colleague on the ISO/TC 279 Information Management project suggested Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets by Markides and Geroski.  This book describes the lifecycle of disruptive innovations:

  • Development of a new technological discovery or principle (usually in academic research or labs).
  • Market exploration/creation by entrepreneurs/startups (understand technology, create wide variety of products, identify target clients).
  • Market consolidation, typically by large companies that have the required production, delivery and support capabilities (develop and promote a dominant design).
  • Market expansion through strategic innovation (block competitors from grabbing market share). 

A recent example is artificial intelligence.  The underlying principles of modern AI were initially explored in the 1960s through the 1980s, but fell from favor in the latter part of the 20th century due to the limitations of current hardware and software.  The market exploration phase restarted early in the 21st century, driven by the availability of significantly more powerful hardware and ‘deep learning’ algorithms.  Numerous players sprung up hoping to grab market share.  Recently, large technology companies are beginning to consolidate the ‘big data’ markets, with some of them already exploring strategies for broadening market penetration through lowering barriers to client access.   

Fast Second suggests that most disruptive innovations are 'supply-push', and therefore relevant to biom* innovations that follow the 'biology to design' pathway.  A few biom* examples come to mind.  Self-cleaning surfaces (such as the Lotus Effect and SLIPs) as well as structural color have led to various products trying to enter a range of market niches, including Lotusan®, Sharlet, and Mirasol.  Velcro® is one of the few biomimetic innovations that has reached the consolidation/expansion phases, possibly because the ‘dominant design’ emerged early in the process.

Given that biom* promotes its disruptive potential, it would be worthwhile exploring the lifecycle of biom* innovation.  Are biom* concepts not sufficiently developed or generalized so that entrepreneurs can built startups around them?  Are there gaps in the supporting components, methods and tools required for market success, similar to what happened in the early days of AI?  Are biom* innovations perceived as too different/risky?  Are the market potentials unclear?   Stories from the Trenches of Biomimetic Innovation: Ideation and Proof of Concept ​ in ​ZQ21​ is the first in a series of articles following four biom* case studies from ideation through to commercialization.

What do you think?  

Making Biom* Real

One of the initiatives that I want to focus on in 2016 is 'making biom* real'.  The sixteenth issue of Zygote Quarterly ​includes three articles in this area. 

An issue with many biom* case studies is that they focus on the natural inspiration and the technological product but rarely discuss the 'secret sauce' in between.  Putting the Nosecone to Work describes the 'messy design process' required to develop a product that improves wind turbine efficiency, from understanding business trends and needs, identifying sources of inspiration, developing/testing solutions, and building partnerships among key stakeholders. 

The interview with Peter Niewiarowski describes how the University of Akron and Great Lakes Biomimicry were able to attract local industry and non-profits to support the Biomimicry Research and Innovation Center and its Biomimicry Fellows, not only financially but also by engaging the Fellows in real-life challenges.  Peter emphasizes the importance of collaboration to "create a ‘space’ that encompasses the important knowledge fields and ideally enhances all of them."

Expanding on Peter's comment,  Innovation Through Transdisciplinary Training ​contrasts intradisciplinary, interdisciplinary and transdisciplinary teamwork.  The article describes a novel approach to teaching transdisciplinary collaboration that culminates in the students solving a specific business problem.  Rather than teaching students to work across disciplines, the course emphasizes the skills required to be effective in transdisciplinary teams.

The BID Community Think Tank will shortly be tackling tangible initiatives around 'making biom* real'.  If you have any ideas, please let me know.

Thanks, Norbert

Implications of "Shoveling Water"

MIT Technology Review recently posted Shoveling Water: Why does it take so long to commercialize new technologies? that explored the challenges faced commercializing microfluidic devices, also called "lab on a chip" technology.  Although the potential is clear and significant progress has been made overcoming the challenges of manipulating liquids at the micro scale, the technology has not yet made the leap from the laboratory to commercial success.  According to David Weitz "It is a wonderful solution still looking for the best problems."

When new technologies emerge, potential users many not fully understand how the technology will solve their problems better than existing solutions.  Even if the need is compelling, the technology may be hard to use.  The article describes how automated genome sequencing only became popular when a sample preparation kit was developed.  Adoption can be particularly slow when a new technology domain is introduced that opens up potential applications that users may not be familiar with.  Sometimes the ability to deliver is outpaced by hype, which can leave a promising technology languishing in the Gartner "trough of disillusionment".  Although these challenges are shared by all innovation, they seem particularly applicable to bio-inspired design.

I have done a first pass of The Nature of Technology by W. Brian Arthur, referenced in the MIT post.  We tend to focus on specific 'breakthrough' technologies, like the steam engine, digital computing or the Internet.  Arthur argues that we should consider technology as a hierarchical web of technological components, some satisfying human needs, others playing a supporting rule.  These technologies have a lineage going back millennia to the days of fire, pottery and simple tools.  Technological advances often arise through new combinations of existing technologies or incremental improvements in supporting technologies.  Arthur argues that technology is advancing at an ever increasing rate because the number of components and combinations is increasing and solutions bring new problems. 

Revolutionary technologies spring out of our understanding of natural phenomena, but only if that understanding can be transformed into principles and implemented in technology that solves compelling problems.  New 'domains' of technology often take a long time before they become commonly used, especially if the needs are not self-evident or supporting technologies are lacking.  Arthur also describes the feedback loop where advances in technology allow us to explore and understand new phenomena. 

There are a lot of details in Arthur's book that I still need to digest.  I see a number of ideas that may help us advance bio-inspired design.  One of the reasons that bio-inspired design may be slow to catch on is that it has not had time to build a sufficiently complete web of components.  The technology web has grown organically and even Arthur has not tried to map it at any level of detail.  One strategy may involve consciously mapping the web of bio-inspired design technologies and filling in critical gaps.  Another may be to hook bio-inspired design into existing technology by:

  • proposing new combinations of components
  • identifying new approaches to finding valuable combinations (evolutional algorithms come to mind)
  • providing new support components or enhancing existing ones 
  • exploring the process by which new natural phenomena (typically from physics or chemistry) are integrated into technology

Watch for additional comments based on further exploration of Arthur's book.  I will also repost some discussions I have had about Arthur's book.  

Complexity and Bio-Inspiration

There is growing interest in exploring how bio-inspiration could tackle more complicated challenges.  A key goal of bio-inspiration is to re-balance our relationship with nature and the ecosystems that support us – simple solutions are unlikely to have a significant impact.  However, Ashok pointed out in the May 27th B3D Webinar that the tools and methods we have used to emulate organisms or simple natural phenomena are not well suited to dealing with systems.

The Cynefin framework (David Snowden and Mary Boone) is a useful way of looking at different degrees of complexity, from simple through complicated to complex and finally chaotic.  Each level has specific characteristics and requires unique approaches.  Incorrectly assessing the complexity of a situation or using the wrong approach can lead to poor, unexpected or catastrophic results.  As the complexity increases, understanding the situation and using an appropriate process become increasingly important, in contrast to simpler situations where specific knowledge is more effective.  Rather than looking for specific solutions in complex situations, the goal is to find ‘safe-fail’ interventions, constantly adjusted based on results. 

This message is reiterated in Donella Meadow’s Thinking in Systems.  Again, rather than proposing solutions, Meadows emphasizes finding the right leverage points.  The book provides extensive examples of modeling systems and seeing how the model reacts to changes.  Terry Love has taken this further to develop very complex models that made unexpected predictions.

Where does bio-inspiration fit it?  Although programs like Cosmos: A Spacetime Odyssey emphasize the interconnectedness of all life, we would benefit from a clearer appreciation of how our existence depends on natural systems.  Another approach is to look at how evolutionary processes could be applied to design, although time scales, history and context can make this challenging.  We could also apply the ideas of Snowden/Boone and Meadows to understanding the evolving dynamics and relationships between humans and the natural world. 

In addition, there may be generalizable attributes of complex systems that can be deduced from studying a wide range of human and natural systems.  Meadows in Thinking in Systems (pages 51-58) describes the influence of delays on systems with multiple feedback loops.  Although it seems intuitively obvious that reducing delays would improve the overall efficiency of the system, Meadows shows how this can actually result in instability.  The Complex Mathematics of Robot Wrestling describes how the researchers modeling wrestlers discovered that introducing a short delay into the response to inputs reduced the level of complexity in the simulation.  Perhaps the germ of an underlying principle?

Stuart Kauffman in At Home in the Universe  claims to have identified optimal degrees of ‘connectedness’ as the number of actors in the system increases.  Too few connections (as determined by the number of influencers on each actor) and the system is unable to adapt.  Too many connections and the system becomes unstable.  Julian Vincent speculated in A Comparison of Biological and Technological Systems that being embedded in a system reduces complexity because you only need to deal with a limited part of the system. 

Are you aware of other examples that suggest ‘lag’ and ‘connectedness’ might be useful attributes to explore?  Are there other examples of attributes identified in natural systems that might be applied to technological systems?

Biomimetics Mailing List Discussion on Biomimetics Case Studies

A recent discussion on the Biomimetics mailing list showed the challenges not only of assessing the merits of individual biomimetic case studies but also the diversity of perspectives on definitions and approaches to doing biomimetic/bio-inspired design.  The lack of a comprehensive and verifiable record on past biomimetic innovations is a challenge that many other disciplines face.  Paleontology and archaeology come to mind: much can be inferred from a fragment of bone or pottery but only based on a body of sound research, an understanding of the context and a willingness to explore other hypotheses.  A strength of the discussion was its grounding in specific examples rather than taking a theoretical/philosophical approach. 

Tablet Version of the BioInspired! Newsletter

2013/01/21 significant changes to the instructions for subscribing (see comments for more details)

Google Currents is an Android (tablets, smartphones) and iOS (iPad, iPhone, but see comments) application that allows aggregation and publication of content on a wide range of portable devices.  I have converted the last four issues of the BioInspired! newsletter and would appreciate your feedback.  Key benefits:

  • content 'pushed' automatically to allow offline reading (you control whether images are cached)
  • reformatting of text and images to fit devices with different screen sizes
  • easy navigation through the content
  • ability to link back to the source content on the material (for posting comments, etc.)
  • access to additional content from a wide range of publishers
  • free and no ads (at least for now)

Analogical Reasoning and the Essence of Biomimicry/Biomimetics/BID

Recent definitions of biomimicry/biomimetics/bio-inspired design (BID) tend to combine some form of 'learning from nature' with the goal of 'solving human problems'.  Although the key action, knowledge acquisition, is clearly necessary, I do not believe it is sufficient to reliably achieve the desired goal.  Focusing on the act of knowledge transfer between the natural and human domains seems to be closer to the essence of what we are trying to achieve: encouraging innovations based on natural examples and principles through inter-disciplinary collaboration and the cross-fertilization of ideas.

Al Roth: An economist who saves lives

The BBC ran a story on the work of Al Roth and Lloyd Shapley on an algorithm to solve the "stable marriage problem".  Given a group of men and women, is there a way of pairing them up such everyone has a "stable match", such that no pairings exist where both parties prefer each other rather than their current relationship.  UC Berkley has created an interactive website where you can walk through the steps and explore the process in depth.

Turning an Idea into a 'Whole Product'

In the first issue of Zygote Quarterly, Dr. Steven Vogel described the many barriers standing between a great idea and commercial success.  Sometimes, inventions that work on the lab bench do not scale as expected: adequate yields and quality may be difficult to achieve or higher volumes do not sufficiently reduce costs.  In other cases, the invention may only be part of the final solution, requiring other components or attributes before the full benefits can be achieved.

'Closing the Loop' in Bio-Inspired Design

Amoeboid Robot Navigates Without a Brain shows the value of 'closing the loop':

  • investigating a natural phenomenon in depth, rather than relying on surface impressions
  • abstracting the underlying principles, rather than superficial similarities
  • making the principles tangible so that they can be tested
  • and lastly comparing the outcome with the original inspiration to further deepen our understanding
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