Better by Design - An Innovation Guide: Using Natural Design Solutions

by Fran Kurk and Curt McNamara explores the rationale behind looking to nature for designs, the value of design, and how 'design for the environment' can differentiate products while dramatically reducing their impact on the environment.  It looks at how innovation can be applied to the entire lifecycle of a product by better understanding the principles behind natural systems.  The paper also discusses the business case for 'design for the environment and includes a broad range of tools that can be deployed.

Numerous examples, case studies and resource material make this paper not only inspirational, but also a practical reference work. 

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