circular

Products That Last - product design for circular business models

by C.A. Bakker (Author), M.C. den Hollander (Author), E. van Hinte (Author), Y. Zijlstra (Author)

PRODUCTS THAT LAST - product design for circular business models- starts where most books on product development end. From the perspective of designers and entrepreneurs once a product has been designed, produced and sold, it disappears beyond the newness horizon. Little are they aware of the opportunities that exist in the next product universe, where money is made from products in use, as well as from a product's afterlife. These opportunities clearly exist, otherwise they would not be providing an income for so many people. However, to be recognised as segments of a circle of continuous value creation, they need reframing.

PRODUCTS THAT LAST offers readers an innovative and practical methodology to unravel a product's 'afterlife' and systematically scrutinise it for new opportunities. It introduces us to business models that benefit from the opportunities offered by a much longer product life.

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