PAX

"Biomimicry and Business" by Margo Farnsworth

Margo's book Biomimicry and Business: How Companies Are Using Nature's Strategies to Succeed was officially published on October 20th.  

Fashioned through storytelling, this book blends snapshots of five successful companies – Nike, Interface, Inc., PAX Scientific, Sharklet Technologies, and Encycle – which decided to partner with nature by deploying biomimicry. The book details how they discovered the practices, introduced them to staff, engaged in the process, and measured outcomes. The book concludes with challenges for readers to determine their own next steps in business and offers practical and useful resources to get there.

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