BioInspired! So What? Now What!

Margo's book Biomimicry and Business: How Companies Are Using Nature's Strategies to Succeed was officially published on October 20th.  

Fashioned through storytelling, this book blends snapshots of five successful companies – Nike, Interface, Inc., PAX Scientific, Sharklet Technologies, and Encycle – which decided to partner with nature by deploying biomimicry. The book details how they discovered the practices, introduced them to staff, engaged in the process, and measured outcomes. The book concludes with challenges for readers to determine their own next steps in business and offers practical and useful resources to get there.

2018/02/08 ​attached introduction and table of contents

Congratulations to Taryn Mead on publishing Bioinspiration In Business And Management: Innovating For Sustainability in December, 2017.  From the publisher:

Many organizations have found themselves well advanced in their sustainability strategies and reaching the limits of progress made through eco-efficiency measures and regulatory compliance. Looking for novel approaches and solutions, many managers are turning to bioinspiration and related fields such as biomimicry, nature-inspired innovation, circular economy, and cradle to cradle, as tools for sustainability-oriented innovation. This innovation paradigm has been gaining popularity across disciplines in recent decades as the world grapples with the challenge of sustainable development.

This book offers a succinct guide for managers and sustainability professionals who are interested in exploring various aspects of business inspired by nature. With applicability ranging from technological, organizational, and system-building innovations, there is a broad realm of possibilities that suit a manager’s scope of ifluence regardless of their position within the organization. This book aims to exhibit the applications of business inspired by nature that extend beyond the boundaries of the organization and encourage open innovation with novel partners in unlikely scenarios, with all partners aligned by the principles of natural systems.

Public attachment: 

Bioinspiration in Business and Management-intro.pdf

"IDSA's Catalyst Case Study Program continues to initiate and accelerate a broader understanding of design’s impact on business, the environment and society. Participate in the next round of submissions and explain why your design is worthy of Catalyst case publication in 2011.